'Click here'

I know I'll forget this advice if it isn't written down and it occurs to me that this is a good place to do that. Simply put, if you want readers to follow a link, the thing to do is tell them precisely what they need to do. So click here becomes the best approach. On Blogger, it's as easy as highlighting the two words and clicking on the link symbol, whereupon a drop-down box asks for the URL. I know it won't be that obvious on the company website, but I live in hope (although not Hope, B.C., which apparently is in the lush Fraser Valley).